Thank you cards are still one of the most effective, and most affordable, marketing tools you have. They stand out even more with so most marketing materials going digital.
Think about it. How many emails did you get in the last two weeks? Okay, and how many handwritten thank you cards did you get? Point made!
The fact is nothing does a better job of creating a future visit than demonstrating your appreciation for your customer’s last visit.
Unfortunately, thank you cards are also one of those activities that seem to fall off the radar when things get busy or the staff gets distracted.
Which is too bad, because every thank you card is an investment in creating a future sale. I know one retailer who believes each thank you card will create $120 in future sales. That's worth writing for!
Here are some tips for creating productive thank you cards that make a positive impact.
1. Give yourself a daily target of thank you cards to do. If you wrote just two a day and worked four days a week, you would send out 368 thank you cards over the course of a year. (I'm not including the holiday season in this count.)
If you use the thank you card value of $120, that could create $44,160 in additional annual sales. Of course, your number could be higher or lower, but any way you look at it, more thank you cards results in more sales.
2. Write legibly. The card doesn't have any value if the customer can't read your handwriting. Those with less than stellar handwriting will want to write more slowly and focus on making the card readable.
3. Put the date in the upper right hand corner. This demonstrates that you are sending the card in response to a recent purchase or visit.
4. Use the proper salutation. Keep them formal (Dear Mrs. Johnson) unless you have known the customer for a long time, and are already on first name basis with him/her.
5. Start with your appreciation. The first words of the first sentence should convey the message of the note. Thank you for... or I appreciate ...
6. Personalize each note. Don't generically thank the customer for his/her purchase or visit. Be specific about what he/she purchased, or the exact dates of when they visited.
7. Set up the next visit. Tell your customer you look forward to serving her again on her next visit. You might even reference showing her something that will go with the item she purchased. Make this brief so you don't overshadow the core message of thank you.
8. End with a second thank you. This way the start and the finish express your thanks. Thank you again....
So let me ask, how well is your store effectively using thank you cards? What will you do to increase and/or improve your customer thank you cards? Remember, each one is an investment in keeping your customers and creating future sales.
About Doug Fleener
Doug Fleener, a proven business and customer service experience expert, helps companies achieve performance that exceeds customer and employee expectations resulting in more sales, profits, and customers.
Learn more about our services at Sixth Star Consulting, or call Doug at 844-861-7803 to discuss how he can help you achieve higher levels of performance and results. Learn about Doug's keynotes and workshops at DougFleener.com. Sample a Sixth Star University online training program at SixthStarU.com.