What a busy week we have coming up with St. Patrick’s Day and the start of NCAA basketball’s March Madness. That means not only wearing o’ the green and the old college gear, but it’s also a great time to run fun staff contests
This is probably the most popular contest I've ever created. It’s not just fun to play; it also adds some extra green in the register.
How to play Go For the Green on St. Patrick’s Day… or even this weekend.
- There are six green targets for the day. You can use our targets or create your own.
- Each target is worth between one and three shamrocks.
- When an employee hits a target, he/she wins the number of shamrocks associated with that target. Employees can hit more than one target at once.
- The employee writes his/her name on each winning shamrock and puts it into the lucky box.
- Luck of the Irish prizes are awarded at the end of the day by drawing shamrocks from the box. While there is some luck involved in winning, the more shamrocks an employee puts in the box, the greater his/her chances of winning.
If you'd rather forgo the element of chance simply award the prize or prizes based on the number of shamrocks earned.
Complete the St. Patrick's Day green target sheet. You can use the one we've created here or download an Excel workbook and fill it with in with your target. Post a target sheet in several places where employees will see it throughout their day.
Download, print, copy, and cut out the shamrock sheets.
Determine the prizes or prizes
Create the lucky box by wrapping an empty box in green paper. You can also use a hat, or even a plain box. Place the box on the back counter or right inside the backroom in a visible location.
Place stacks of shamrocks at the register and next to the lucky box.
At the end of the day, count all the extra green!
This contest takes a little bit more work, but it’s different than most store contests and most people say it’s worth the effort.
The idea behind March Madness is get people focused on selling different products, brands, or categories. Specific products will work best.
How to play Retail March Madness
Pick 16 different products, brands or categories. Each one will be treated like a school in the basketball tournament. For this example I'll use products.
Download and print out the Retail March Madness bracket sheet. Take eight of the products and enter them on the left brackets. Take the other eight and enter them on the right brackets.
On the first day, two of the products will compete against each other. You'll need to decide if the winning product is based on most units sold or total dollar amount. As an example: a shoe store might have Crocs versus Adidas on Thursday. A luggage store might have Briggs & Riley roller bag versus Tumi roller bag. The winner moves on in the tournament. (Flip a coin to determine a winner if there is a tie.). There are 15 days of contests in all.
How employees win
The employee who sells the most of that day's winner gets a prize and scores a win. The employee with the most wins at the end of the tournament wins the grand prize.
You can take it a step further if you like. Have each employee fill out a bracket sheet and predict which product will win each game. The employee whose team goes all the way wins. In the event of a tie, the winner is the person who chose the highest number of correct winners.
I hope you do one or both of these contests, as they are a fun way to engage your staff and make working at your store an even better experience.
Have a fun and successful March Irish Madness week!
Doug Fleener, a proven retail and customer experience expert and consultant, helps companies dramatically improve their customer experience and their results. Visit the Dynamic Experiences Group website, or call Doug at 866-535-6331 to discuss how he can help you create extraordinary results.
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