1. Reach even higher. I like to think that managers maintain what is, but OutFront leaders and coaches create what can be.
2. Focus on HOW more than what. Managers will tell employees what their goals are, or how they’re falling short. OutFront leaders and coaches will focus their conversations on what people can DO to achieve their goals.
3. Give self-confidence. Jack Welch once said that giving his staff self-confidence is one of the most important things he does as a leader. Self-confidence, he says, leads to people taking action. We give self-confidence by telling people WHY they can do or achieve what is being asked of them.
4. Show the way. When you invest the time to work directly with your staff, they will grow considerably faster than doing so on her/his own. That’s a huge ROI on your time. An ROI that shows up in your staff’s development and business results.
Here’s an example of how an OutFront leader in one of my coaching programs put these four into action: I’ll let Brittany tell you the rest.
"Yesterday I worked with <name removed>, and I took the advice you gave mel. After every transaction we discussed what we did with the customer. At the end of her shift her ADS was $79, which is a 16.5% increase from her current $66. I also saw her confidence increase as she said to me, 'this is so much easier than I thought it would be, you were right!'"
So let me ask, what will you do to maximize this week's leadership opportunities?