Three and Sixteen Days to Go

With three days until Hanukkah and sixteen selling days until Christmas, here are some quick thoughts and ideas to consider:
 
1. Take time over the next few days to check in with each employee and review his/her seasonal performance to date.  Ask each employee to identify how they've best contributed to the results so far, and what one or two actions can they take to improve their performance even more.  It takes constant improvement by each member of the team to create extraordinary holiday results.
 
2. Are you and your staff recommending or showing multiple products?  Sometimes when associates show multiple products they unwittingly lead the customer to choose between products, not two or more of them.  Avoid using the word "or."  Say "and" or "both."
 
3. This is a great week to call your best customers and invite them in for some personal shopping time.  You might consider having a special gift for them to demonstrate your appreciation for their loyalty.
 
4. If you have a business crowd who shops during the lunch hours you might offer sandwiches or a buffet to keep them in the store longer.  If you have an email list you can promote this with a quick invitation to join you for a "holiday lunch while you shop."
 
5. Make a list of what you'd like to accomplish this week if you have a little extra time. Whenever the store is slow and you have plenty of staff, spend fifteen minutes working on your list.  Then go back on the floor and wait for the next opportunity. You'll be amazed how much you can get done when you're ready to take advantage of a brief lull.
 
6. No matter what you're doing, if you are the owner or manager you need to always be the reference standard when working with a customer.  Whether it's recommending multiple products, introducing yourself to the customer, or adding on, you can never fall short of excellence.  Believe me, the one time you do it the entire staff will be watching.
 
Here's a final thing to consider. 
 
7. If you raised all of your prices 10% tonight, what actions could you take tomorrow to keep your sales from falling off?  Think about it.
 
Now if you take those actions without raising your prices I bet you can increase your sales 10% or more.  Right?  Hmmm...
 
Have a great day and be extraordinary!

Learn how we can help you grow your sales at http://www.dynamicexperiencesgroup.com

Comments

[April]

Thank you for the great tips. My store is up 15% this holiday and part of the reason is listening to your advice.

God bless,

April