It's hard to believe but here we are at Black Friday Weekend. Let's make it a good one. No wait, let's make it a great way! That won't happen by itself; you need to create your success so you have MOmentum going into the holiday.
You can do that if you make more Multi-unit transactions and create sales Opportunities.
So this weekend, the focus is making more MO. Everyone needs to beMOtivated and ready to bring in lots of MOney by making MO.
It's all about the MO! Here are some tips to making MOre sales:
1. Assume you'll make MOre Multi-unit sales this weekend:
Assume the customer wants to keep looking at products. Do not ask your customer if she wants to see additional items. If you know why she is buying the first product (and if you don't you haven't done your job well) it's only natural - not to mention good service - to show more products.
Use assumptive language. Instead of saying, "You might want to consider this" say "You'll want to get this, too."
Don't assume your customer is done shopping. Let the customer bring closure to the sale; your job is to keep showing and suggesting until he's done. If you ask that tired and overused line, "Will there by anything else?" customers will say no 98% of the time because that's what they are trained to do.
Assume she has more people to shop for, so ask every customer who else is on her holiday shopping list.
2. How are a few simple but MOmentous actions you can take to create sales opportunities this weekend.
Engage every customer who walks in the door. Don't greet them, engage them in conversation to learn something about them. Then use that information to move them to products.
Give the customer a reason to buy TODAY. Only make a future sale if you can't make one today. More retailers lose sales than make them this weekend.
Deliver an awesome experience! There are two kinds of stores that will have a good Black Friday Weekend.
1. The stores that have unbelievable-remarkably-low-you-have-to-buy-it-now weekend specials.
2. The stores that deliver to their customers an unbelievable, remarkable store experience with a staff that makes the customer feel special.
So get your MO on and deliver an unbelievable, remarkable store experience and you might just have a MOnster weekend!
Bonus: Download your MO Weekend sign to MOtivate throughout the weekend.