Money magazine recently asked me to answer this question posed by a retailer: "How can I attract more customers to my retail boutique without spending a lot of money?"
Here's some part of my answer.
“One of the cheapest and often most successful direct ways to boost retail traffic: Send an e-newsletter to past customers. ‘It's always more effective to market to the person you know,’ says Doug Fleener, president of the Dynamic Experiences Group, a Lexington, Mass. retail consulting firm. ‘This way, you don't need to advertise to the whole local market just to get these shoppers back in the store.’”
Read the rest of my advice, as well that of other experts, here at CNNMoney.com.
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