Someone reminded me the other day that the sunglass salesman at the beach who offers to clean your glasses for free sells more sunglasses than the guy who just sits on the stool and hopes you stop and buy something.
By offering to clean your glasses the first guy gives himself an opportunity to get to know you, develop a relationship and, hopefully, interest you in a new pair of sunglasses. He might irritate a few people every now and then but they probably weren't going to stop and look at sunglasses any way.
So let me ask, do you and your team offer to "polish up your customer's sunglasses" or do you just "sit on the stool" and hope someone makes a purchase? The difference will make a definite difference to your top and bottom line!
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