The other day I was having coffee with a few friends when the discussion turned to success. One of my friends said, "I'm a blessed guy. I have a great family and I've achieved the success I wanted to achieve. Another friend said, "That's great but I think I've spent too much of life chasing success." It's what my third friend said that really stood out. He said, "That's a lot better than waiting around for success to find you."
That comment stayed with me all day. I have met a lot of very successful retailers who created their success. I've met many others who seemed to be waiting for success to find them.
You can just as easily replace the word success for customers. I have met a lot of very successful retailers who created their customers. I've met many others who seemed to be waiting for customers to find them.
So let me ask, are you creating your success by creating your customers?
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