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Your Contrarians

  • Retail and Customer Experience experts Doug Fleener and Matt Norcia are the principles of Dynamic Experience Group, a retail consulting firm in Lexington, MA.

    Fleener is the former director of retail for Bose Corporation. Norcia was a key member of the retail training and development group at Bose. Both of them are never short of an opinion about retail and the customer experience.

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April 10, 2008

Happy 500th Mine Your Own Business

Congratulations to Mike Buckley at the Mine Your Own Business blog on his 500th post. As I told him he doesn’t look a day over 450.

Mine Your Own Business is one of the best blogs there is for the independent retailer. The blog came about when Tacony Corporation president Bill Hinderer suggested a blog for their customers. Tacony Corporation is actually four different business units: Sewing, Home Floor Care, Commercial Floor Care and Ceiling Fans & Lighting. They also manufacture vacuum cleaners and commercial cleaning products. So obviously they have a lot of smaller independent retailers as customers.

But what makes Mine Your Own Business such a great resource is they don’t try to sell to their customers on the blog.  Rather, they use the blog to be “a valued business partner" and to "help their customers work on their business and not in their business.” As a result, Mike became the accidental blogger and has done a fabulous job ever since.

Regardless of what you sell, if you’re an independent retailer or support independent retailers I recommend that you subscribe to Mine Your Own Business. I know I’m looking forward to the next 500 posts and you will too.

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Comments

Gee, guys, I'm embarrassed. All we do is try to help our dealers do more business.

I have to return the compliment to the Retail Contrarian. You guys have been a great resource. Here's hoping we're all still doing this for a long, long time.

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