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  • Retail and Customer Experience experts Doug Fleener and Matt Norcia are the principles of Dynamic Experience Group, a retail consulting firm in Lexington, MA.

    Fleener is the former director of retail for Bose Corporation. Norcia was a key member of the retail training and development group at Bose. Both of them are never short of an opinion about retail and the customer experience.

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March 14, 2008

Retail Employees Wearing Campaign Buttons

The presidential primary campaign was in full swing during my recent visit to San Antonio and I was surprised to see a Brookstone employee wearing a campaign button while at work. I'm all for getting involved in the political process - but not sure we should while on the job. I even heard one customer comment that he wouldn't buy anything from that person even if he really wanted to purchase it. Guess he wasn't a Hillary fan.

Making goal can be challenging enough without turning a certain percentage of customers off. Why risk it?

Am I off base here or do you agree that campaign buttons shouldn't be worn at work?

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» Retailing and Politics from Mine Your Own Business
Doug Fleener at Retail Contrarian makes an interesting point today about retail employees wearing political campaign buttons. In a word--don't. I'm old enough to remember when politics was a fairly genteel affair. Democrats and Republicans could have a... [Read More]

Comments

No campaign buttons, no campaign signs in the windows, no campaign conversation on the sales floor. Customers all have their own politics---why offend those that don't agree with yours. While not wanting to infringe on your employees 1st amendment rights, their campaign buttons and personal opinions in political matters need to be left at home.

I am a die hard political junkie and love nothing more than a spirited debate; however campaign buttons, signs, political discussions are absolutely not part of my sales agenda!

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