You Get by Going

A friend of mine said to me, "I've always found that you don't get where you want to be, you go there." I asked him to say that again and when he did I replied, "That's brilliant."  He smiled and said, "Yeah, I know.  I read it somewhere and thought I'd try it out on you."  Oh well, even if he didn't make it up it's still brilliant.

If you're going to be a successful retailers you're not going to get there unless you take the actions to go there. For most specialty and independent retailers that involves improving your customer's in-store experience.

Forget customer service. It's all about the experience.