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  • Retail and Customer Experience experts Doug Fleener and Matt Norcia are the principles of Dynamic Experience Group, a retail consulting firm in Lexington, MA.

    Fleener is the former director of retail for Bose Corporation. Norcia was a key member of the retail training and development group at Bose. Both of them are never short of an opinion about retail and the customer experience.

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February 07, 2008

Marketing Tips for the Financially Challenged

Fortune Small Business recently asked us what a retailer with a limited budget could do to attract more customers. It’s one thing to get customers into the store but after that you need to keep them coming back. It is vital that retailers get the contact information of as many customers as they can.

"If you don't get your customers' contact information, you'll have to talk to the entire community to talk to them again," Fleener says. "It's always more effective to market to the person you know."

Okay, quoting myself - that’s strange . Check out more of our tips, along with suggestions from other retail experts, at How to bring more customers to your store on CNNMoney.com.

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