Sometimes the most memorable part of a customer's experience comes from a small but thoughtful detail. Details that less customer-centric businesses rarely think of doing.
This is definitely the case at my local bank Cambridge Savings Bank. At each teller window they have placed a bottle of hand sanitizer for the customer's convenience. LOVE IT! I've seen this also used at some grocery stores, including Trader Joe's, with the shopping carts.
What a great message to your customers, especially during cold and flu season. Kill some germs and WOW the customer.
So let me ask, what are you doing that shows the customer that you want them to have the best possible experience?
Forget customer service. It's all about the experience.