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  • Retail and Customer Experience experts Doug Fleener and Matt Norcia are the principles of Dynamic Experience Group, a retail consulting firm in Lexington, MA.

    Fleener is the former director of retail for Bose Corporation. Norcia was a key member of the retail training and development group at Bose. Both of them are never short of an opinion about retail and the customer experience.

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« The Gifts That Keep On Giving... Back to You | Main | How's Your Santa Doing? »

December 19, 2007

Five Thoughts For The Final Week Before Christmas

1. The biggest impediment to maximizing your sales is being too quick to ring.

2. The second biggest impediment to maximizing your sales is being too slow in getting the customer who is ready to go rung up and out the door.

3. Your best seller is whatever is in stock.

4. Give every customer a chance to add a giftcard to his/her purchase.

5. No matter where you stand for the month, you still have almost two weeks to blow away your goal.

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