A Simple Loyalty Program with a Simple Lesson

Loyalty Lab’s David Rosen has a great example on the Loyalty Dogs Blog of a simple but effective loyalty program for independent retailers. Loyalty Lab is one of the best at creating loyalty programs and other customer management strategies for national retailers.

In the post Keeping It Simple David writes that, “A simple program that achieves a very focused goal is sometimes the best solution for smaller retailers.” I couldn't agree more. Over complicating a loyalty program creates a burden on the staff and the customer alike. Those programs almost always die out.

But this is great advice beyond just loyalty and marketing programs for small retailers. We retailers create a lot of complicated programs for some very unfocused goals. I'd have to admit I've done a few myself.

Keep it simple is great advice no matter what the strategy is or the size of the store.