A Happy Wal-Mart is a Good Thing

Wal-Mart reported an almost 8% in net profit for the third quarter on a comp-store sales increase of 1.5%.  While most of us either don't care about Wal-Mart's performance or we're rooting for them to do poorly, good news from Wal-Mart helps the press shift away from the doom and gloom holiday stories. 

It's clear that they are giving up on their quest to move up-market to a more affluent customer and are focused on doing what they do well.  For most of readers of this blog that's a good thing since you serve that more affluent customer base.