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  • Retail and Customer Experience experts Doug Fleener and Matt Norcia are the principles of Dynamic Experience Group, a retail consulting firm in Lexington, MA.

    Fleener is the former director of retail for Bose Corporation. Norcia was a key member of the retail training and development group at Bose. Both of them are never short of an opinion about retail and the customer experience.

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October 19, 2007

Shopping Shirtless at Abercrombie

At the Abercrombie & Fitch flagship store on Fifth Avenue they always have a shirtless male model on display. Well I guess as much as a real person can be on display. For some people I'm sure it's quite exciting to see a chiseled model up-close and personal, but for the Retail Contrarians it always reminds us why we need to hit the gym.

The other day an Improv group decided to have some fun with it and took 111 male volunteers over to the store to shop shirtless. While some of the volunteers could get a job as the Abercrombie model, our favorites are those who are more like the Retail Contarians. The result is quite funny. It's surprising how long they were able to shop until Abercrombie management moved them out of the store.

Check out the video and hilarious picture at New York Magazine.

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