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  • Retail and Customer Experience experts Doug Fleener and Matt Norcia are the principles of Dynamic Experience Group, a retail consulting firm in Lexington, MA.

    Fleener is the former director of retail for Bose Corporation. Norcia was a key member of the retail training and development group at Bose. Both of them are never short of an opinion about retail and the customer experience.

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October 29, 2007

Maximizing Store Meetings

One way managers and owners can make store meetings more productive is by not using valuable time to review things that can be done via memo.  Having the store team all together is a luxury and the opportunity should be maximized.  Years and years ago I worked for a woman who would spend most of every meeting reading memos from the corporate office. Hello?? We can read!  Post those memos and move on!  Use your time in meetings to gather feedback, brainstorm ideas, roleplay, and run product trainings that includes selling scenarios.

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