Love Those Williams-Sonoma Windows

I can’t go the mall without stopping to take a look at the Williams-Sonoma windows. I just love  the way they connect the store and the window displays to the current catalog and website.

Sure other retailers have  "edgier" windows that gets them more press, (think Victoria's Secret) but what makes Williams-Sonoma so special is they achieve their goal, getting me to walk in the door and/or create purchase intent. Too many retailers spend too much time trying to create pretty or cutesy windows instead of making sure they have high impact and effectively achieve the retailer's goals.

Anybody who wants to improve their merchandising approach can’t go wrong by spending some time learning and observing both Williams-Sonoma and the Pottery Barn stores.