The Coming and Goings of Customers

It is a fact of business that customers come and go. Obviously the key is to keep attracting more than you lose but losing customers is a natural part of business life. Last week several readers of my weekly newsletter unsubscribed and of course I was at first offended. To put it in perspective, we're only talking a handful of people but whatever the number I couldn't believe these people didn't want to hear my fabulous advice.

As I reviewed why they unsubscribed I discovered that one person decided not to open a store, one sold a store and two gave no reason for leaving. Well, those started to get my oversized ego back to right size. The "unsubscribe" form for the last person included a comment that read, "Barb has passed away from cancer. Thank you." Talk about sobering. I discovered that Barb, whom I never knew, owned a flower shop but passed away at the young age of 43. That sure got me out of myself real fast. It reminded me to remain focused on what's really important at both work and home, and to keep appreciating the customers and subscribers I have. As long as the focus remains on the customer and their experience they'll be a whole more of them coming...and less going