Saks Fifth Avenue Gets It

According to Women's Wear Daily Saks Fifth Avenue is launching a new training program for their sales associates that has an emphasis on the importance of the "customer experience." Saks Fifth Avenue gets that customers who receive above average experiences are more likely to purchase, be a loyal customer, and advocate their store to family and friends. There is absolutely no better advocate than a customer who receives a memorable in-store experience. Period. It's beyond service, it's the experience.