During one of the presentation on increasing UPT sales I asked the group, "What are some of the techniques you use to maximize your customer opportunities?" Without hesitation Zee Hussain raised her hand and said, "I sell with humility." I was fascinated by this response and asked her to expand on it. Zee explained to us that when she worked with a customer she understood that it was all about the customer, not her. She told us that she often emulated the customer's mannerisms since that would in all likelihood be how the customer wanted to be engaged. Zee also said that selling with humility meant showing the customer all the products that were right for her. I thanked her for her comments and asked her if I could use it in my newsletter. She said of course I could.
After the presentation Donny and I discussed Zee and her comments about selling with humility. Donny told me that this wasn't just something Zee said but reflected the way she lived every day. He told me that Zee started working for his family 10 years ago and in the last five years she was the top salesperson in the company 50% of the time. 50%! Clearly selling with humility is effective.
Since then I have attempted a couple of times to write the selling with humility but I just couldn't seem to effectively translate the concept that Zee made seem simple and effective. It was frustrating because I had said I would write a Daily about it but I wanted it to be right and make Zee proud. I wish now that I hadn't waited. Zaniab Hussain, lovingly known to her family, customers, and colleagues as Zee, passed away in her sleep last week.
Zee will truly be missed because she was one of the true ambassadors of retail. As Donny shared with me, "She sold from her heart, she sold with incredible passion, and most important, she did it all with humility." On the day after Zee passed away, I received an email with the following, "Humility is not thinking less of yourself, it's thinking about yourself less." The words finally came to me, or maybe I should say they found me. When we work with our customers they should be our only focus. Not thinking about when we're going to lunch or what needs to be checked off our to-do list. We focus on customers, their needs and opportunities, and we continue to suggest products that will enhance their lives.
Zee lived with true humility and was always there for her family, customers, and co-workers. Whenever Zee was asked to do something she always replied "I'll make you proud." If we all think a little more about our customers and little less about ourselves, we indeed will make her proud.
One thing I know for sure, God will have no problem making sales numbers for now on. Thank you, Zee, for teaching us so much and giving us the chance to make you proud.